PORTFOLIO
The thinking
behind the content.
My work brings together social media planning, creator coordination and visual communication for fashion and lifestyle brands.
WORK AREAS
From the content plan to the final creative.
SOCIAL MEDIA & STRATEGY
Fashion and lifestyle content
Monthly calendars, content pillars, campaign concepts, Instagram copy and LinkedIn content.
CREATOR COORDINATION
Reels and UGC workflows
Creator research, outreach, campaign briefing, content approvals and coordination through delivery.
VISUAL COMMUNICATION
Brand-aligned social design
Social media posters, carousel layouts, visual references and campaign messaging.
MY CONTRIBUTION
A connected view of the work.
I work across the idea, the plan and the delivery: developing content concepts, writing the brief, coordinating the creative and reviewing how it performs.
That combination helps me maintain a brand’s visual identity and tone of voice while keeping content organised across different channels.
FOR BRANDS & TEAMS
Have a project in mind?
I’d love to understand the brand, the audience and the story you want to tell.